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Case studies

How to identify needs, and adapt American new product concepts for successful marketing in Europe: A case study

This paper describes the evolution of a new chemical technology into both consumer and business-to-business product applications, by using graphic probe stimuli to help identify unmet needs. In a recent study, these "concept" probe stimuli,...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Author: Gerald L. Patrick
June 15, 1991
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Citation

Patrick, G. L. (1991a, June 15). How to identify needs, and adapt American new product concepts for successful marketing in Europe: A case study. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/how-to-identify-needs-and-adapt-american-new-product-concepts-for-successful-marketing-in-europe-a-case-study


Research papers

Identification of industrial new product opportunities through utilization of graphic stimuli

This paper describes the evolution of industrial and consumer new product opportunities through the utilization of graphic probe stimuli which helped respondents recall and articulate unmet needs. The findings are based on an actual case history, a...

Catalogue: Seminar 1990: New Product Development
Author: Gerald L. Patrick
June 15, 1990
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Citation

Patrick, G. L. (1990a, June 15). Identification of industrial new product opportunities through utilization of graphic stimuli. ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/identification-of-industrial-new-product-opportunities-through-utilization-of-graphic-stimuli